A few important things about marketing coursework

It seems likely that at about this time of year you will have at least one coursework assignment. Here a few points about how good grades can be encouraged to appear

• Have a plan. You'll have other things to be getting on with in your life - inside and outside study. No one is going to plan your time for you, so you'll have to get organised. Make sure you know when your deadline is.
• Get on with it! Don't prevaricate. Good work is easier when you have time to read and research and then put your thoughts together coherently - use all the time you have, don't assume you can throw something together at the last minute and still pass. Standards are likely to be higher than you have encountered before if this is your first university semester. Work that has been rushed is painfully obvious to the experienced eye. You aren't fooling your marker - so who are you fooling?
• One of the points addressed in an earlier post was that marketing covers so many issues and perspectives simultaneously - make sure you have a reasonable strategy. Will you cover all points with equal care, or are there elements of the situation/problem that you think need more time and attention?
• Try to think quality, not quantity. That is a glib phrase - but it has an important meaning for us here. Psychologically, you might find the number of words you're given as a target challenging. At some point - if you've done enough reading and research - it will slip to being a number you'll worry about getting under - not over! If this change doesn't happen, that is a clear sign you haven't done enough preparatory work. The best quality work by students has been edited and re-edited. Submitting your first draft is not something to do if you want a good mark.