Thinking about software markets and marketing

In a slight divergence from the posts published to date, I thought it might be an interesting experiment if I presented elements of a small project I have been working and thinking on recently. The project is about the marketing of software - specifically the small scale applications - Apps - that run on a smart phone. There are products, there are brands, there are customers and so there are markets.

First element of an essay on this topic to follow shortly.