Wednesday 6 April 2011

When brands fall out

Two brands have ended their relationship. Previously it had been beneficial to both parties, but the brand-identity of one party has become inimicable to the other.


Brand 1: Coca-Cola




Brand 2: Wayne Rooney




The full story here: Wayne Rooney's Coke deal finally loses its fizz


No comments:

Post a Comment

Comments are welcome - this isn't intended to be a formal place but please show consideration for others.