A strong brand - one that is appealing to consumers - can be an important asset for an organisation, whether it is a charity, or a commercial organisation.
Here is a brand spokesman describing the brand of the company she works for:
“A brand that is urban, trendy, stylish and sophisticated,” [1]
How fantastic. What is the brand exactly? Playboy.
And there we see the instantly recognisable logo of a company with a rich heritage dating back fifty years or more. Ahem.
Branding can be a contentious issue though. Here is an example. Should a brand with a sexual component be permitted to appear on products intended or often used by children? For example, should an obviously sex related brand like Playboy appear on something like a pencil case?
If you could change the law, would you prohibit this? The current UK government is thinking about it seriously. A minister has recently said:
“Parents often find themselves under a tidal wave of pressure, buffeted by immense pester power from their children for the latest product, craze or trend. I want this review to look at how we can equip parents to deal with the changing nature of marketing, advertising and other pressures that are aimed at their children.” [2]
The boss of a ‘family’ charity – The Mothers Union – Reg Bailey [3] has been tasked with reviewing the situation and reporting some recommendations. He has asked for the British public to send him examples of “products of concern”. As a devout Christian, I suspect he may find the contents of packages he receives to be eye-opening....
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