In the last post we noted some of the new cases that will appear in the second edition - due late June 2012.

Here are the others to complete the list:

Tom's Shoes
General Electric - building business to business connections
Google - improving and speeding up innovation
Rolex - management of luxury brands
Zara - managing supply chains in the fashion sector
Movers and Shakers - leaders and innovators in European retail
Narrowcasting - creating bespoke communications
McDonald's in Russia - dealing with a different environment.

M.