The second edition of Armstrong, Kotler, Harker and Brennan - An Introduction to Marketing will be published by Peason Prentice-Hall late June 2012.
Available at all good bookshops, and quite a few mediocre ones!
The changes in content is a topic we'll save for later, but here are a few* of the new cases that replace material from the first edition:
British Telecom - corporate strategy in the long term.
Yourcompanysucks.com - customer complaint and company responses in the internet age
Doubleplusgood Market research - market research using social media
Steam Powered marketing - digital distribution of computer games
Angry Birds - the marketing of software applications
* In total there will be 14 new cases in the 2e.
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